Cookie policy
Last updated October 2026
The short version
We use three optional kinds of cookie: Google Ads, Meta and Microsoft Advertising cookies, which measure which of our adverts bring sellers to us. They are only set if you click Accept on our cookie banner, and we do not use them to show you adverts elsewhere. Everything else we store is strictly necessary for the website to work, and is listed below.
What we store
| Name | Type | What it does | How long | Your consent |
|---|---|---|---|---|
| sbt_consent | Cookie | Remembers whether you accepted or rejected advertising cookies, so we do not ask on every page. | 6 months, then we ask again | Not needed (strictly necessary) |
| tco_admin_session | Cookie | Keeps our staff signed in to the admin area. It is never set for sellers. | 8 hours, or until they sign out | Not needed (strictly necessary) |
| tco-sell-draft-v1 | Local storage | Saves your unfinished sell form on your own device, so you do not lose your work. It never contains your photographs, and it is never sent to us until you submit. | Until you submit, choose “Start fresh”, or clear your browser data | Not needed (strictly necessary) |
| _gcl_au and other _gcl_ cookies | Cookie (Google Ads) | Lets Google Ads tell us when someone who clicked one of our adverts goes on to send us the sell form, so we know which adverts work. | Up to 90 days | Only if you accept |
| _uetsid and _uetvid | Cookie (Microsoft) | Lets Microsoft Advertising tell us when someone who clicked one of our adverts on Bing goes on to send us the sell form, so we know which adverts work. | Up to 13 months | Only if you accept |
| _fbp, and _fbc if you arrived from an advert | Cookie (Meta) | Lets Meta tell us when someone who clicked one of our Facebook or Instagram adverts goes on to send us the sell form, so we know which adverts work. | Up to 90 days | Only if you accept |
When we ask for your consent
UK law (the Privacy and Electronic Communications Regulations) requires consent before a website stores information on your device, except where the storage is strictly necessary for a service you have asked for. The consent cookie, the staff sign-in cookie and the saved form draft are strictly necessary, so they do not need your consent.
Advertising cookies are not strictly necessary, so we ask first. Our banner gives Accept and Reject equal weight, and nothing from Google, Meta or Microsoft loads until you accept. If you reject, or ignore the banner, none of their cookies are set and none of their code runs.
What Google receives
If you accept, our pages load Google's tag. Google then receives information about your visit, such as the pages you view and whether you send us the sell form, along with technical details such as your IP address and browser. We never send Google your name, email address, bank details or submission reference, and the tag never runs on the private offer pages we email to sellers. Google may also use this information for its own purposes, as its privacy policy explains, and may set or read its own cookies on its own websites for the same measurement.
What Meta receives
If you accept, our pages also load Meta's pixel, which covers Facebook and Instagram. Meta then receives information about your visit, such as the pages you view and whether you send us the sell form, along with technical details such as your IP address and browser. We never send Meta your name, email address, bank details or submission reference, and the pixel never runs on the private offer pages we email to sellers. Meta may also use this information for its own purposes, as its privacy policy explains.
What Microsoft receives
If you accept, our pages also load Microsoft's UET tag, which measures our adverts on Bing. Microsoft then receives information about your visit, such as the pages you view and whether you send us the sell form, along with technical details such as your IP address and browser. We never send Microsoft your name, email address, bank details or submission reference, and the tag never runs on the private offer pages we email to sellers. Microsoft may also use this information for its own purposes, as its privacy statement explains.
Changing your mind
- Use Cookie settings at the bottom of any page to accept or reject at any time. If you withdraw consent, we delete the Google, Meta and Microsoft cookies on our site and stop loading any of their code.
- On the sell form, choose Start fresh to delete your saved draft straight away.
- You can also delete or block cookies and site data in your browser settings. The sell form still works, but it will not remember your progress, and we will ask about advertising cookies again.
Questions
Email support@shellbarktrading.com. Our privacy policy explains how we handle personal data more generally.